"Laban Brown approached our design brief with fresh eyes and were able to deliver excellent creativity"

Wendy Wu Tours

Design and production of the 2019 - 2020 Wendy Wu Tours Brochure family including the creation of strategic wayfinding & information graphics and flexible, dynamic page layouts.
 

Wendy Wu Tours 2019 - 2020 Brochure designs

Wendy Wu Tours 2019 - 2020 China, Southeast Asia, India, Japan and Asia & South America Tour Brochures design and production

Wendy Wu Tours new Brochure family design and production

Wendy Wu Tours 2019 - 2020 Brochure design

Wendy Wu Tours is the UK's leading Asia tour specialist, offering fully inclusive, escorted trips to China, Southeast Asia, South America, India, Japan and more.

 

Wendy Wu Tours required some fresh thinking and a new approach for their core 2019 - 2020 Tour Brochure family.

Following focus group research we created dynamic and flexible design layouts and information graphics that made navigating the large range of available locations and tours much easier for customers which reduced the number of unnecessary calls to the tour team. Colour systems, wayfinding and tour grading are just a few of the new design elements introduced along with a refined design look and feel that positioned the client's high quality products with the right target audience.

Client location: London Bridge, London

 

2019 - 2020 Tour Brochures design
20 years identity design
Refined visual look across literature
Wayfinding and infographic design
Cover image creation and image retouching
Intensive tour location map creation
Global styles for sharing with New Zealand and Australia printed and digital versions