We created an energetic new identity that not only reinforced what the ASA stood for in a clear voice but also repositioned the business to appeal to a broader audience and range of sponsors.
The Amateur Swimming Association name and identity had remained since its establishment in 1869 and research showed that it no longer resonated with its audience.
A full branding exercise was undertaken and our new identity was developed to relaunch as the ASA with new branding, new thinking and a campaign of change across a vast range of external and internal touchpoints.
We're an award-winning Graphic Design & Web Design Agency, based in Essex, England. We work with businesses of all sizes, from start-ups to big brands and everything in-between.