"They created everything from the identity up"

ASA and British Swimming

A full corporate identity, branding and application campaign across a huge range of marketing and promotion collateral.

the asa identity design

kellogg's asa swimming awards


asa brand logo designs

The ASA is the Governing Body for Aquatics in England and works alongside the Elite British Swimming, Diving, Synchro and Open Water Competition Teams.


We created the new ASA identity and associated brand styling that brought disjointed departments together within a clear visual language.

This innovative work also led to us creating a revised version of the British Swimming identity and branding. Our work covered many brand touchpoints from sub-branding, brochure design, poster design, displays and event branding.

Client location: Loughborough, Leicestershire


8 years as lead agency
Identity and guideline design
Business to business literature design
Kellogg's award literature design
Volunteer communication design
Sponsorship marketing and design
Event branding
Exhibition display design
Product branding
Internal newsletter design